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Strategic Directions Solution
Solution Details:
Our proprietary discovery process identifies enterprise strengths, weaknesses, development needs and new business opportunities to grow a prospective partners solution. Whether it is a product, service or even software, NCI Strategic Directions solution includes a combination of assessments linking the science of behavioral assessments, competency modeling, market research and in-market evaluation for greater enterprise effectiveness. The result for our clients is the knowledge necessary to sustain higher performance. Strategic Directions is fundamental to all that we do providing the critical intelligence to strategic sales transformations.
How It Works: The 4 Steps
- 1. Launch: We meet with you to develop an overall understanding of your business, your competitive landscape, and your sales organization.
- 2. Discovery: We then provide you with our Strategic Directions Questionnaire, an online tool for sales/business leaders that will identify your organization’s critical and prioritized sales practices, behaviors, and drivers required in order to achieve your organization's strategic business objectives. This leadership tool will provide the framework for diagnosing the critical attributes of your sales force.
Concurrently, we conduct an in-market evaluation, including assessment of in-market activities of incumbents. Included in this assessment are reviews of incumbent’s approach to products, channels, selling process and customers; definition of local challenges; internal and organizational challenges, and anecdotal market intelligence.
- 3. Talent Assessment: Your sales team completes MRG’s Sales Performance Assessment (SPA) online. The SPA is an instrument that provides feedback on the sales practices and / or behaviors that need to be sustained, strengthened or modified to enhance sales effectiveness. The SPA utilizes the identical factors found in Strategic Directions, thus providing both sales leadership and sales team members with development and selection gaps, critical to achieving sales success. SPA provides comprehensive enterprise as well as individual feedback reports, essential for development.
- 4. Action Planning: Equipped with this critical information, bundled into our fully integrated Threads report, we work with you to develop appropriate action plans that align your sales organization to deliver extraordinary business results.